DHL, the world’s leading express and logistics company, today announced that its successful MTR ‘All the Way’ branding campaign has won the ‘Silver Award’ – the top award - in the ‘Regional - Train Station (Campaign)’ category at the Singapore Outdoor Advertising Awards 2007. At the same awards, DHL won the ‘Silver Award’ in the ‘Ambient/Guerilla (Single item or event)’ category for its innovative partnership with Paramount Pictures for ‘Mission: Impossible III’.

Alan Wong, Director of Marketing, DHL Express Hong Kong has also recently won the ‘Distinguished Marketer’ award at the high-profile HKMA/ TVB Awards for Marketing Excellence 2007. DHL’s marketing team has an outstanding record, winning a total of eight accolades for their recent campaigns. The bevy of awards not only acknowledges the achievements of Alan and his talented team, but also the success of DHL’s brand strategy, which focuses on providing the best possible customer experience at every single touch point.

Alan said, “We are thrilled to have won these prestigious awards, and are particularly excited to have won the ‘Silver Award’ in the ‘Regional - Train Station (Campaign)’ category for the second year in a row. DHL’s creative team is proud to be able to use novel advertising platforms to communicate DHL’s innovative business strategies and world-class services to our customers and the public.”

Launched in March 2007, the ‘All the Way’ branding campaign showcases DHL’s creativity and dynamism in going ‘All the Way’ to meet customer needs. The campaign combined TV commercials, print advertisements, and outdoor placements in high-traffic MTR stations. The MTR placements were creatively designed and utilized the ingenious application of space within the stations. Escalators were transformed into congested roads, contrasting sharply with DHL trucks that moved smoothly along the escalator handrails. Three-dimensional satellites were mounted at the station platforms and posters incorporating prop phones highlighted DHL’s fast response time, whether in delivering shipments or answering customer’s calls.

In 2006, DHL was Paramount Pictures’ official shipping and logistics partner for ‘Mission: Impossible III’, managing the logistics for 50 tons of air, sea and land freight used in the production of the Hollywood blockbuster around the clock and around the world. To showcase its support for this partnership, a series of promotional activities including a TV commercial, outdoor advertising, a special micro-website and other marketing materials was launched, highlighting the way DHL always meets and exceeds expectations ― not just behind the scenes of a film, but also for its customers globally.

The Singapore Outdoor Advertising Awards recognize outstanding outdoor advertisements across the region. The Awards include 25 Singapore and 16 Non-Singapore / Regional categories, judged by professional judging committees and entered by practically every major agency and media buying specialist in the region.

The HKMA/ TVB Awards for Marketing Excellence 2007 are judged by a panel of marketing experts from the Hong Kong Management Association (HKMA) and recognize some of the sharpest minds in the marketing profession.

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About DHL
DHL is the global market leader of the international express and logistics industry, specializing in providing innovative and customized solutions from a single source.

DHL offers expertise in express, air and ocean freight, overland transport, contract logistic solutions as well as international mail services, combined with worldwide coverage and an in-depth understanding of local markets. DHL's international network links more than 220 countries and territories worldwide. More than 300,000 employees are dedicated to providing fast and reliable services that exceed customers' expectations.

DHL is a Deutsche Post World Net brand. The group generated revenues of more than €60 billion in 2006.